(Pocket-lint) – The Black Friday sales are the biggest shopping event of the year – not only is it holiday season, but there are also serious discounts across a full range of retailers, both in-store and online. 

We’re already seeing the Black Friday deals come rolling in, with the likes of Amazon running early Black Friday sales. There may be cheaper prices in the future, but there’s already some significant discounting.

We’ll be keeping a track of all the online deals across a range of stores, so you can be sure that you can bag that bargain on Black Friday.

Quick links to retailer pages

Here are quick links straight to the sales hubs of the top retailers:

Where can you find the best Black Friday and Cyber Monday US deals?

On this page we’ll round up the deals by category – by games, laptops, fitness trackers, and so on. We’ll also round up Apple deals, Lego deals, and just about everything that’s legitimately a good bargain. We’ll be updating this specific guide with highlighted deals across retailers and brands as they go live both on Black Friday and throughout Cyber Monday weekend.

To help you find what you’re looking for, just hit the links below and you’ll jump to the right section.

Amazon devices | Apple Watch deals | Bluetooth speakers | Chromebooks | Headphones | Fitness trackers | Laptops | Smartphones | Tablet and Kindle | TV

Best Black Friday deals 2021 in the US

Amazon devices

See all the Amazon device Black Friday deals.

Echo (4th gen) - save $40

Echo Dot (3rd gen) - save $20

Fire TV Stick 4K - save $25

Fire TV Stick 4K Max - save $20

Fire TV Stick Lite - only $17.99!

Apple Watch deals

We’ll bring you the best Apple Watch deals from across retailers right here.

Apple Watch Series 3 - only $169

Apple Watch Series 5 - save $290

Bluetooth speakers

We’ll list the best Bluetooth speaker deals right here.


The top Chromebook discounts will be revealed right here to save on a new Google-centric laptop.


Sony WH-1000XM4 - now $248

Bose QC 45 - save $50

Jabra Elite 85t - save $80

Sony WF-1000XM4 - save $30

Fitness trackers and smartwatches

Garmin Forerunner 245 Music - save $100

Garmin Fenix 6 Pro - save $200

Garmin Instinct, was $299.99 now $169.99

Fitbit Luxe - save $50

Laptops and accessories

We’ll be bringing you all the best deals on laptops and notebooks right here.

Dell XPS 13 - save $300

Razer Blade 15 -  save $700


iPad and tablets

We’ll list all the best iPad deals right here – as well as other tablets. 

Amazon Fire HD 10 - Save $75

Fire HD 8 Plus - Save $50


Sony X90J LED TV

LG OLED C1 TV - save up to 28%

Samsung QN90A - save over $500

Amazon Fire TV - save $140

More Black Friday offers

What are Black Friday and Cyber Monday?

Black Friday is the day after Thanksgiving, where retailers heavily discount thousands of items in the build-up to Christmas. Many retailers now start their Black Friday deals early, meaning that the Black Friday period can last nearly all of November.

Keep in mind Black Friday is followed by Cyber Monday, as well. It’s an online-only sale event the Monday after that essentially carries on the bargains for an extra day. Retailers like to make the most of the opportunity to sell more products in an ever-more competitive market.

When are Black Friday and Cyber Monday 2021?

In 2021 Black Friday officially lands on Friday 26 November 2021, while Cyber Monday is 29 November 2021. Those are the official dates, but you can expect the deals to start appearing around the middle of November or earlier. 

Certainly, one we pass the mid point of November, you need to be paying attention to Black Friday. 

Writing by Maggie Tillman. Editing by Luke Baker. Originally published on .

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